Folded Leaflets

Written by Administrator
on 13 December 2017
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Folded leaflets are mini-brochures that are more professionally designed than flyers, and tend to be more informative and high-impact. They are sure to leave a lasting brand impression with your clients. Prices quoted are valid for online orders only.

 

Folded leaflets are mini-brochures that are more professionally designed than flyers, and tend to be more informative and high-impact. They are sure to leave a lasting brand impression with your clients.

Folded leaflets allow you to easily connect with your customers as they present your business’s story in a presentable and tangible way. Folded leaflets are informative but they can also be attractive, leaving a long-lasting brand impression in your customers’ mind.

With various templates, folded leaflets are easy to design. Engaging your customers with a professional folded leaflet is important so here are some tips to help you create a folded leaflet that makes a long lasting impression on your customers.

 

1. Your folded leaflet should be interesting

First impressions are important. The front cover of your folded leaflet should stand out so that readers will be persuaded to look inside. Create a front cover that is attractive and well-designed and use colours that match your brand.

Remember, less is more so don’t overcrowd your folded leaflet. Add only the necessary information and don’t add too many images to the front cover of your folded leaflet.

2. Use headlines that are benefits led

Your customers should not spend time trying to decipher what your folded leaflet is about. Use clear and concise headlines throughout your folded leaflet that speak to the benefits of your business or service.

Your folded leaflet should explain how your product or service can change your customer’s life rather than what the features of your product or service are.

3. Give your folded leaflet a personal touch

Your folded leaflet should be more than an encyclopaedia of information. Address the reader as “you” to create a personal connection. This encourages the reader to engage with your content rather than skim over the information.

While your folded leaflet should be informative, it does not have to be dull or boring. Remember that your folded leaflet will be presented to human beings. Your customers are not robots.

4. Have a strong call to action on your folded leaflet

A call to action is an instruction to your reader that creates an immediate response. On your folded leaflet include a strong call to action so that they know what to do next.

Examples of strong call to actions are “Visit the Website” or “Call Us Now”. This gives your reader a next step to follow, so that they not only interact with your brand, but they are also prompted to delve deeper into your brand and your service.

5. Create urgency around your service and promotions

If your business runs a limited offer or discount special then include these promotional offers in your folded leaflet. This will create urgency around your service as well as around your brand. Your folded leaflets can therefore be a source of information but also tools for marketing.

Combine your promotional offers with strong calls to action to urge your readers to act.

 

Folded Leaflet Printing Options

WEBPRINTER offers a variety of leaflet printing options:

  • Two paper types: gloss or matte
  • Two paper weights: 115g or 150g
  • Three folding options: half-fold, letter-fold and z-fold
  • Three paper sizes: A5, A4 or A3

With all these leaflet printing options, the possibilities for your business’s marketing are endless.